RESEARCH PUBLICATIONS

PAPERS PUBLISHED IN JOURNALS

LOGO_ISSN_L100MM_300DPI_P228

TOTAL ISSN PUBLISHED: 60

#61 / 2018 (i): Dr. B. Balaji & Vimalnath. V., Subscriber Satisfaction and Loyalty in Indian Telecom,  [Forthcoming, Scopus Indexed].

#60 / 2017 (i): Dr. B. Balaji & Rameshkumaar. VP., Demography and Work Ambience: The Business Education servicescape, International Journal of Economic Research (Scopus Indexed), Vol 14, no.1., pp. 61-66. [ISSN 0972 – 9380].

#59 / 2016 (xix): Dr. B. Balaji & Lavanya. M, Enhancing Employee Engagement in Banking Services to sustain Organisational Citizenship Behaviour,  International Journal of Applied Business and Economic Research (Scopus Indexed), vol. 14, no. 12, pp. 8419-8429. [ISSN 0972-7302] .

#58 / 2016 (xviii): Dr. B. Balaji & Arul Krishnan. S, Job Dynamics, Workplace Environment and Work Life in B-Schools, International Journal of Business and Administration Research Review (IJBARR), vol. 2, no. 15, pp. 142-147. [ISSN 2348 – 0653, Impact Factor 3.853] [e-ISSN 2347 – 856X].

#57 / 2016 (xvii): Dr. B. Balaji & Asma, Customer Relationship Management and Brand Image in Banks, International Journal of Business and Administration Research Review (IJBARR), vol. 2, no. 15, pp. 148-152. [ISSN 2348 – 0653, Impact Factor 3.853] [e-ISSN 2347 – 856X].

#56 / 2016 (xvi): Dr. B. Balaji & Nalini V.R., Work Servicescape, Faculty Dynamics and Faculty Attrition Intention, International Journal of Business and Administration Research Review (IJBARR), vol. 2, no. 15, pp. 160-165. [ISSN 2348 – 0653, Impact Factor 3.853] [e-ISSN 2347 – 856X].

#55 / 2016 (xv): Dr. B. Balaji & Manjula K.R., Healthcare Services in Private Hospitals: Quality Issues and Implications, Scholars World – International Refereed Multidisciplinary Journal of Contemporary Research, vol. IV, no. IV, pp. 9-19. [ISSN 2319 – 5789, Impact Factor 4.433] [e-ISSN 2320 – 3145].

#54 / 2016 (xiv): Dr. B. Balaji & Manjula K.R., Private Healthcare Services in Non-Metro Regions, Asian Journal of Applied Research (AJAR), vol. 2, no. 8, pp. 5-8. [ISSN  2395 – 0382, Impact Factor 3.5] [e-ISSN 2395 – 1702].

#53 / 2016 (xiii): Dr. B. Balaji & Manjula K.R., Private Healthcare Quality and Loyalty in Kolar District, International Journal of Business and Administration Research Review (IJBARR), vol. 3, no. 14, pp. 109-114. [ISSN 2348 – 0653, Impact Factor 3.853].

#52 / 2016 (xii): Dr. B. Balaji & Deblina Saha, Culture & Retail SST: Case of Hypermarkets in Jakarta , Information Management and Business Review (IMBR), vol. 8, no.2, pp. 50-53. [ISSN 2220-3796].

#51 / 2016 (xi): Dr. B. Balaji & Alka Pinto, Learning and Development at ANCR Software Services, UDAAN: The International Journal of Management Research, Jan – Jun, vol. 4, no. 1, pp. 35-42. [ISSN 2347-9256].

#50 / 2016 (x): Dr. B. Balaji & Prakash. N, Investor Dynamics and Service Quality in Mutual Funds: Implications for allegiance towards AMCs, Asian Journal of Research in Social Science and Humanities (Anna Univ Updated Annexure), Vol. VI, no. VIII (Part-II), pp. 98-106, [ISSN 2249-7315] .

#49 / 2016 (ix): Dr. B. Balaji & Rameshkumaar. VP, Servicescape and Service Satisfaction: Spin-off on Service Life in Management Schools, Asian Journal of Research in Social Science and Humanities (Anna Univ Updated Annexure), Vol. VI, no. VIII (Part-II), pp. 107-115, [ISSN 2249-7315] .

#48 / 2016 (viii): Dr. B. Balaji & Dr. Adi Lalshmi, Quality Perspectives in Private Bus Transport Services in Vijayawada, International Journal of Applied Business and Economic Research (Scopus Indexed), vol. 14, no. 8: pp. 5571-5579. [ISSN 0972-7302] .

#47 / 2016 (vii): Dr. B. Balaji & Deblina Saha, Retail Service Convenience in Hypermarkets of India and Indonesia, International Journal of Applied Business and Economic Research (Scopus Indexed), vol. 14, no. 8, pp. 5581-5593. [ISSN 0972-7302] .

#46 / 2016 (vi): Dr. B. Balaji & Vijay G. Dhamore, Customer Engagement in E-tailing: Antecedents, Outcomes and Implications, International Journal of Applied Business and Economic Research (Scopus Indexed), vol. 14, no. 8, pp. 5477-5488. [ISSN 0972-7302] .

#45 / 2016 (v): Dr. B. Balaji & Vimalnath. V, Customer Experiences and Engagement: Critical Drivers on the Horizon, International Journal of Applied Business and Economic Research (Scopus Indexed), vol. 14, no. 8, pp. 5489-5499.[ISSN 0972-7302[ .

#44 / 2016 (iv): Dr. B. Balaji & Dr. Karthikeyan. SManagement Higher Education: The Insider View, International Journal of Applied Business and Economic Research (Scopus Indexed), vol. 14, no. 8, pp. 5539-5546. [ISSN 0972-7302] .

43 / 2016 (iii): Dr. B. Balaji & Sunali Talwar, Service Climate and Internal Service Quality: The effect of Socio-demography in Indian Telecom Servicescape, International Journal of Applied Business and Economic Research (Scopus Indexed), vol. 14, no. 8, pp. 5595-5605. [ISSN 0972-7302] .

#42 / 2016 (ii): Dr. B. Balaji, Dr. Nisar Ahmed & Suresh Kannan. R, Impact of Supply Chain Management Practices in Automotive Sector, International Journal of Applied Business and Economic Research (Scopus Indexed), vol. 14, no. 8, pp. 5523-5531. [ISSN 0972-7302] .

#41 / 2016 (i): Dr. B. Balaji & Vijay Dhamore. Engaging Customers through Social Networking Sites: Prospects for ‘Make in India’, Allana Management Journal of Research, vol. VI, no. II, pp. 38-44. [ISSN 2231-0290].

#40 / 2015 (x): Dr. B. Balaji & Alka Pinto. Online Collaborative Learning: New Vistas in VHRD, South Asian Journal of Socio Political Studies. vol. XVI, no. 1, pp. 92-93, June-December, [ISSN 0972-4613].

#39 / 2015 (ix): Dr. B. Balaji & Dr. V.P. Rameshkumaar. Work Life in Academia: A Quality Perspective, South Asian Journal of Socio Political Studies.vol. XVI, no. 1, pp. 79-80, June-December, [ISSN 0972-4613].

#38 / 2015 (viii): Balaji, B. & Prakash, N. (2015, October). Quality of AMC Service, Investor Behaviour and Loyalty in Mutual Funds. Scholars World International referred Multidisciplinary Journal of Contemporary Research, vol. III, no. IV, pp. 47-54. [ISSN-2319-5789, Imp. Fac. 3.552] [e-ISSN-2320-3145].

#37 / 2015 (vii): Balaji, B. & Deblina, S (2015, October). Mapping Retail Service Convenience in Hypermarkets of Jakarta. International Journal of Exclusive Management Research, vol.5, no. 5, pp. 169-177. [ISSN 2249-8672, Imp. Fac. 5.72] [e-ISSN 2249-2585].

#36 / 2015 (vi): Balaji, B. & Dhamore, Vijay. (2015, July-December). A Study on Customer Purchase Intention Behaviour through Social Media Marketing Tools in Pune City. International Journal of Applied Management and Business Utility, vol. 3, no. 2, pp. 114-120. [e-ISSN 2378-1382].

#35 / 2015 (v): Balaji & Dhamore, Vijay. (2015, July-December). Beyond traditional word of mouth: A study on customer engagement through social networking sites in Pune city. Allana Management Journal of Research, vol. V, no. 2, pp. 117-122. [ISSN 2231-0290].

#34 / 2015 (iv): Balaji, B. & Dhamore, Vijay (2015, July-September). Customer Engagement, Social Media Influence and Loyalty in Online Retail Servicescape. International Journal of Business and Administration Research Review, vol. 1, no. 11, pp. 200-206. [Print ISSN 2348-0653].

#33 / 2015 (iii): Balaji, B. & Dhamore, Vijay (2015, July-September). Customer Engagement, Social Media Influence and Loyalty in Online Retail Servicescape. International Journal of Business and Administration Research Review, vol. 1, no. 11, pp. 200-206. [e-ISSN 2347-856X].

#32 / 2015 (ii): Balaji, B., Maniprakash, C, & Nisar Ahmed, D. (2015, January-June). Service Transcendence in Foreign and Private Banks. International Journal of Applied Management and Business Utility, vol. 3, no. 1, pp. 231-235. [ISSN 2347-8608].

#31 / 2015 (i): Balaji, B. & Vimalnath, V. (2015, January-June). Enhancing Service Experience: a Quality Perspective. International Journal of Applied Management and Business Utility, vol. 3, no. 1, pp. 87-90. [ISSN 2347-8608] [e-ISSN 2348-1382].

#30 / 2014 (ii): Balaji, B., Maniprakash, C, & Nisar Ahmed, D. (2014, July – September). Service Excellence in Banking. International Journal of Applied Management and Business Utility, vol. 2, no. 3, pp. 51-55. [ISSN 2347-8608].

#29 / 2014 (i): Balaji, B. & Prakash, N. (2014, January-March). Recent Trends in Indian Mutual Funds Industry. International Journal of Applied Management and Business Utility, vol. 2, no. 1, pp. 90-93. [e-ISSN 2348-1382].

#28 / 2013 (ix): Balaji, B. & Prakash, N. (2013, October-December). Mutual Funds: The Investor Perspective. International Journal of Applied Management and Business Utility, 1(1): 81-89. [e-ISSN 2348-1382].

#27 / 2013 (viii): Balaji, B. & Deblina, S. (2013, September-October). Cross Cultural Study of Customer Satisfaction with Self Service Technology in Retail Settings of India and IndonesiaInternational Journal of Management, 4(5): 139-152. [ISSN 0976-6502, Imp. Fac. 6.9071] [e-ISSN 0976-6510].

#26 / 2013 (vii): Balaji, B. & Prakash, N. (2013, July-December). Service Quality and Loyalty in Indian Mutual Fund Investments. South Asian Journal of Socio Political Studies, XIV(1): 71-76. [ISSN 0972-4613].

#25 / 2013 (vi): Balaji, B. & Deblina, S. (2013, July-December). Customer Satisfaction with Self Service Technology in Retail Settings – Exploring the Role of Cultural Dimensions. South Asian Journal of Socio Political Studies, XIV(1): 58-62. [ISSN 0972-4613].

#24 / 2013 (v): Balaji, B. & Sunali, T. (2013, July-September ). Understanding the Impact of Service Climate on Service Quality in Context of Indian Telecom Industry. International Journal of Marketing, Financial Services and Management Research, 2(3): 6-19. [ISSN 2277-6788, Imp. Fac. 0.468].

#23 / 2013 (iv): Balaji, B. and Karthikeyan, S. (2013, July). Organizational Excellence: Perspectives of Faculty in Management Education Institutions. International Research Journal of Humanities and Environmental Issues, II(4): 86-89. [ISSN 2277-9329].

#22 / 2013 (iii): Balaji, B. and Karthikeyan, S. (2013, July). Students’ Assessment of Management Education Institutions. International Research Journal of Humanities and Environmental Issues, II(4): 82-85. [ISSN 2277-9329].

#21 / 2013 (ii): Balaji, B. & Alka. P. (2013, February). Online Collaborative Learning: A HRD Perspective. International Journal of Business, Management and Social Sciences, II(6-IV): 154-157. [ISSN 2249-7463].

#20 / 2013 (i): Balaji, B. & Dhamore, Vijay. (2013, February). Customer-based Antecedents for Online Customer Engagement. International Journal of Advances in Management, Technology and Engineering Sciences, II(5-IV): 56-59. [ISSN 2249-7455].

#19 / 2012 (v): Balaji, B, Deblina, SV. & Shilpa, SC. (2012, December). Marketing Persuasion & Deception: The Neuromarketing Perspective. Intensity International Journal of Applied Social Science Research, 1(1): 47-55. [ISSN 2319-8516].

#18 / 2012 (iv): Balaji, B. & Deblina, SV. (2012, December). Social Cognitive Neuroscience, Marketing Persuasion and Customer Relations. Elseiver Procedia – Social and Behavioral Sciences, 65: 1033-1039. [ISSN 1877-0428].

#17 / 2012 (iii): Dr.Balaji, B. & Deblina, SV. (2012, October). Dell India’s Game Changing Strategies. Journal of Exclusive Management Science, 1(9): 1-7. [ISSN 2277-5684].

#16 / 2012 (ii): Balaji, B. & Sunali, T. (2012, Jan-Jun). Perceptions of Service Climate, Internal Service quality and Employee Commitment. South Asian Journal of Socio Political Studies, XII(2): 98-102. [ISSN 0972-4613].

#15 / 2012 (i): Balaji, B. & Alka. P. (2012, Jan-Jun). Online Social Networking and Learning. South Asian Journal of Socio Political Studies, XII(2): 95-97. [ISSN: 0972-4613].

#14 / 2011 (x): Balaji, B. & Karthikeyan, S. (2011, July). Students’ assessment of B-school Performance and Growth. Journal of Empirical Research in Management, I: 220-223. [ISSN 2249-1864].

#13 / 2011 (ix): Balaji, B. & Arun Kumar, N. (2011, July). Service Recovery in Hospitality. Journal of Empirical Research in Management, I: 202-206. [ISSN 2249-1864].

#12 / 2011 (viii): Balaji, B. & Karthikeyan, S. (2011, July). Organizational Excellence in B-schools: Perspectives of Faculty and Administrators. Journal of Empirical Research in Management, I: 166-170. [ISSN 2249-1864].

#11 / 2011 (vii): Balaji, B. & Rames, AP. (2011, July). Quality of Work Life in Academia. Journal of Empirical Research in Management, I: 127-131. [ISSN 2249-1864].

#10 / 2011 (vi): Balaji, B. & Bhuvana Devi (2011, July). Service Performance of Cellular Mobile Telecom Industry. Journal of Empirical Research in Management, I: 75-79. [ISSN 2249-1864].

#9 / 2011 (v): Balaji, B. & Rames, AP. (2011, Jul-Dec). Quality of Work life in Academia. South Asian Journal of Socio Political Studies, XII(1): 77-78. [ISSN 0972-4613].

#8 / 2011 (iv): Balaji, B. (2011, Jul-Dec). Building the Sustainability of HRD: Aligning HR Practices towards Total Quality Performance. South Asian Journal of Socio Political Studies, XII(1): 54-58. [ISSN 0972-4613].

#7 / 2011 (iii): Balaji, B. & Syed Kahdar, S. (2011, Jul-Dec). Consumerism and Service Quality in Hypermarkets. South Asian Journal of Socio Political Studies, XII(1): 34-36. [ISSN 0972-4613].

#6 / 2011 (ii): Balaji, B. & Arun Kumar, N. (2011, Jan-Jun). Recovering from Service Failure in Hospitality Industry in India. South Asian Journal of Socio Political Studies, XI(2): 134-137. [ISSN 0972-4613].

#5 / 2011 (i): Balaji, B. & Karthikeyan, S. (2011, Jan-Jun). Performance of B-schools: The Assessment within. South Asian Journal of Socio Political Studies, XI(2): 107-110. [ISSN 0972-4613].

#4 / 2007: Balaji, B., Lakshmipriya & Pramod Kumar. (2007). A Study on Moments of Truth at Landmark Stores. ACRM Journal of Business and Management Research, 2(1). [ISSN 0973-3523].

#3 / 2006 (ii): Balaji, B. (2006, September). PIA – The Role Model. ACRM Journal of Business and Management Research, I(2): 35-36. [ISSN 0973-3523].

#2 / 2006 (i): Balaji, B. & Ranganathan, K. (2006, September). Arcelor-Mittal Rendezvous. ACRM Journal of Business and Management Research, I(2): 53-59. [ISSN 0973-3523].

#1 / 2005: Balaji, B. & Ganesan, S. (2005, February). Integrating People, Technology and Strategy: Quality Dimensions in Select Services. ICFAI Journal of Marketing Management, IV(1): 7-23. [ISSN 0972-6845].

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CHAPTERS PUBLISHED IN EDITED BOOKS

edited books

TOTAL ISBN PUBLICATIONS : 13

13. Dr. B. Balaji & Vimalnath. V (2017) A Value-based approach to improve customer experience in “Future Challenges and Innovative trends in Digital India” ISBN 978-93-80530-92-5, Vel Tech High Tech Dr. Rangarajan Dr. Sakunthala Engineering College, Chennai pp. 287-288.

12. Dr. B. Balaji & Dr. Karthikeyan. S (2016) Idea Cellular: Communicating the Experience in Book titled “Emerging Trends in Business: Case Study Perspectives” edited by Dr. Kunal Gaurav et al., ICBM School of Business Excellence, ISBN 978-93-85777-76-9, Excel India Publishers, New Delhi, pp. 132-141.

11. Dr. B. Balaji & Deblina SV (2016) Service Convenience at P.T. CarreFour Indonesia: Insights for India in Book titled “Emerging Trends in Business: Case Study Perspectives” edited by Dr. Kunal Gaurav et al., ICBM School of Business Excellence, ISBN 978-93-85777-76-9, Excel India Publishers, New Delhi, pp. 107-113.

10. Dr. B. Balaji & Alka Pinto (2016) Learning and Development at ANCR Software Services in Book titled “Emerging Trends in Business: Case Study Perspectives” edited by Dr. Kunal Gaurav et al., ICBM School of Business Excellence, ISBN 978-93-85777-76-9, Excel India Publishers, New Delhi, pp. 28-34.

9. Dr. B. Balaji &  Sunali Talwar (2016) Rural entrepreneurship: issues in India in Book titled “Entrepreneurship 2.0” edited by Dr. K. Sivaji Babu & Dr. P. Adi Lakshmi, PVPSIT, ISBN: 978-93-5258-741-4, pp. 49-52.

8. Dr. B. Balaji &  Deblina Saha Vashishta (2016) Motivational influencers for Shepreneurs in India in Book titled “Entrepreneurship 2.0” edited by Dr. K. Sivaji Babu & Dr. P. Adi Lakshmi, PVPSIT, ISBN: 978-93-5258-741-4, pp. 220-228.

7. Dr. B. Balaji & Prakash. N (2016) Business incubators: Guidance to young entrepreneurs in Book titled “Entrepreneurship 2.0” edited by Dr. K. Sivaji Babu & Dr. P. Adi Lakshmi, PVPSIT, ISBN: 978-93-5258-741-4, pp. 23-30.

6. Dr. B. Balaji & Vijay Ganpat Dhamore (2016) Online shopping knowledge for e-entrepreneurs in Book titled “Entrepreneurship 2.0” edited by Dr. K. Sivaji Babu & Dr. P. Adi Lakshmi, PVPSIT, ISBN: 978-93-5258-741-4, pp. 77-84.

5. Dr. B. Balaji &  Vimalnath. V(2016) Entrepreneurs and consumer experience management in Book titled “Entrepreneurship 2.0” edited by Dr.K. Sivaji Babu & Dr. P. Adi Lakshmi, PVPSIT, ISBN: 978-93-5258-741-4, pp. 85-88.

4. Dr. B. Balaji & Bhuvana Devi (2010) Analysis of Gaps in Service Quality in Telecommunication through SERVQUAL in Book titled “Corporate: Management, Governance, Issues and Challenges” edited by C. Chendroyaperumal et al., Scitech Publications (India) Pvt. Ltd., ISBN: 978-81-8371-946-7.

3. Dr. B. Balaji & V.R. Sudindra (2010) Service Gap Analysis: A Case Study in Book titled “Contemporary Issues in Banking and Financial Sector in India” edited by Bhojanna and Murthy, Excel Books, New Delhi, ISBN: 817446848X, EAN: 9788174468482.

2. Dr. B. Balaji & R.K. Lakshmi (2010) Effectiveness of Training System – Case study in Public Sector Bank in book titled “Contemporary Issues in banking and Financial Sector in India” edited by Bhojanna and Murthy, Excel Books, New Delhi, ISBN: 817446848X, EAN: 9788174468482.

1. B. Balaji & S. Ganesan (2004)  Quality and Customer Relationship Management in book titled “CRM – A Key To Corporate Success” edited by Venkata Ramana and Somayajulu, Excel Books, New Delhi, ISBN: 0874463216.

The Journey of Life